Portfolio

Construction Management Software

Led various UX enhancements and new data customization features for construction projects. Delivered high-value conditional logic features to an international enterprise customer.

Consumer Intelligence Platform

Led the design of a new tool to optimize the revenue of retail businesses (Small & Medium sized). High-impact product with UX alignment with other tools through a design system.

Ikon Connect

Led a mobile app redesign emphasizing GPS features for car dealership customers. Innovative B2C and B2B products for the automotive industry with UX alignment using a design system.

HP Virtual Agent

Led various UX enhancements to the AI-powered support agent. An increased number of users engaged with the feedback form (∼9%), and detailed findings about why some users (∼7%) asked for immediate escalation.

Tricolor Plus

Led the design of a new mobile app for car dealership customers. A unified digital customer experience designed to support the business model.

Internal Operations Software

Led the redesign of a webapp's new version to manage human talent. Modernized platform combined with new user-friendly features.

Texacoma’s CRM

Led the redesign of a significant update to the CRM webapp. Improved usability based on NN’s Heuristics.